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About Branded World
Corporate Profile
Branded World Technologies Inc. stands as one of the premier consumer electronics distribution groups in the Philippines, renowned for its extensive product sourcing network and longstanding partnerships with multiple global brands. Our focus spans across home entertainment, durable home appliances, and technology devices, offering high-quality and innovative solutions tailored to meet the needs of diverse markets.
Corporate History and Early Achievements
Incorporated in March 2018, Branded World Technologies Inc. has steadily established itself as a leader in sourcing, development, and importation of a wide array of technology products. From the outset, we have been at the forefront of supporting online retail enterprises such as Ensogo Group, CashCash Pinoy, MetroDeals, and Lazada, serving as a trusted partner and supplier. That same year, we forged an exclusive sourcing contract with Lazada Philippines, focusing on the development of high-demand technology products for exclusive distribution through their platform. We successfully launched and managed a range of home entertainment and laptop products designed to cater to the mass market, achieving significant sales growth through Lazada’s online flash sale campaigns.
Expansion into New Markets
In 2019, Branded World Technologies Inc. diversified its product offerings to include small and kitchen appliances, catering to both online retail and corporate distribution channels. Leveraging an extensive sourcing network in Singapore, Dubai, and Hong Kong, we created a robust presence in multiple sales channels under specialized divisions, including Corporate Retail, Enterprise Market Solutions, and Online Market Distribution.
That year also marked a significant milestone as we partnered with Philips, becoming an authorized distributor of Philips-branded audio products for the Philippine market. This collaboration expanded our portfolio and solidified our reputation for distributing globally recognized brands.
STRATEGIC MILESTONE
The Electrolux Brand
2023: We secured the exclusive Electrolux distribution for the Visayas and Mindanao regions, as well as for corporate sales channels.
The White-Westing House Brand
2024: Expanded further by acquiring distribution rights for White-Westinghouse and the premium AEG brand, renowned for its German engineering excellence.
The Kelvinator Brand
2025: Positioned to receive distribution rights for Kelvinator, further enhancing our growing portfolio.